Peekage Blog | Digital Product Sampling Platform

Learn strategies to leverage customer reviews for brand reputation and sales. Manage, respond, and understand reviews with the best tools and insights.

Explore effective CPG retail marketing strategies to boost sales and visibility. Optimize your efforts and stand out in the competitive CPG market.

Unlock the latest CPG marketing trends and strategies for 2024. Boost your brand’s success with data-driven insights and innovative techniques.

Discover the essentials of concept testing in new product development. Learn how to reduce risks, validate market demand, and refine product ideas.

Explore essential methods of consumer behavior research to drive marketing success, develop effective strategies, and enhance customer experience.

Master the essentials of packaging testing to ensure product safety, compliance, and satisfaction. Discover key types, processes, and best practices.

Explore the world of concept testing. Learn strategies, methodologies, and best practices to validate your product ideas and boost market success.

Explore consumer insights examples that can transform your brand. Learn from real-life case studies and tips to boost sales and customer loyalty.

Unlock the secrets of retail marketing success! Learn cutting-edge strategies to drive sales and loyalty and stay ahead in today’s digital marketplace.

Unlock AI for customer insights. Leverage advanced analytics and machine learning to understand customer behavior and drive business growth.

Delve into product marketing strategies to learn how to leverage consumer insights and master the art of branding in today’s competitive landscape.

Discover the power of retail activation! Drive engagement, boost sales, and captivate your audience with innovative strategies tailored to your brand.

Learn all about consumer insights, why they matter, how to get them, and how to use them for business decisions and actions.

Unlock the secrets of demand forecasting for business growth. Make smart decisions, reduce risks, and stay ahead of the competition with accurate insights.

Uncover the power of sensory testing in product development. From taste to touch, discover practical methods to enhance consumer experiences.

Introduction In the competitive landscape of Consumer Packaged Goods (CPG), the “Comprehensive Guide to Packaging Testing Methods for CPG” serves as an essential resource. This guide delves into the often-overlooked yet critical area of packaging…

Introduction In the dynamic world of Consumer Packaged Goods (CPG), understanding demand is paramount. With the advent of advanced analytics and the omnichannel retailing paradigm, demand prediction is undergoing a revolutionary shift. This article explores…

Introduction “Supporting New Retailer Launch for CPG” is more than just a business endeavor; it’s a strategic move that can set the course for a brand’s long-term success. In the rapidly evolving retail markets of…

Introduction In the ever-evolving realm of Consumer Packaged Goods (CPG), “Iterative Product Testing for CPG Brands” stands out as a pivotal strategy. This approach not only enables brands to anticipate consumer preferences but also refine…

Introduction: In the bustling markets of Canada and the USA, “Demand Generation Strategies for CPG Brands” are pivotal for success. With evolving consumer preferences and fierce competition, ensuring a product stands out has become more…

Introduction In the fiercely competitive landscape of Consumer Packaged Goods (CPG), carving out a unique brand identity and effectively communicating it to your target audience is not just a must, it’s essential. This is where…

Introduction In the highly competitive Consumer Packaged Goods (CPG) industry, email marketing for CPG brands is a powerful tool. A targeted email list is a cost-effective strategy that directly reaches your audience and fosters customer…

Launching a new product is a complex and critical task that requires meticulous planning and execution. For Consumer Packaged Goods (CPG) brands, the stakes are even higher due to the intense competition and rapidly changing…

Introduction: Understanding the Crucial Role of Retail Experience for Consumer Packaged Goods (CPG) Brands In the ever-evolving world of retail, personalized retail experiences are becoming increasingly important for Consumer Packaged Goods (CPG) brands including those…

Introduction In the fast-paced world of retail, the ability to quickly move products from the shelf to the consumer’s cart, known as retail velocity, is a critical success factor for Consumer Packaged Goods (CPG) brands.…

Introduction In today’s competitive market, understanding consumer preferences and behaviors is crucial for CPG brands aiming to succeed. In-home Product Testing (IHUT) offers a notable opportunity to gather authentic and unbiased insights, helping brands refine…

Customer loyalty is what will keep them coming back for more. There are numerous types of customer loyalty program examples that you can implement in your business. Before you do anything, make sure to set…

How to ask for a review should be the question on the mind of any business owner. Online reviews are more than just a means for customers to voice their thoughts on a product or…

B2B Loyalty Programs should be a part of any business that is hoping to make it in this market. This popular strategy makes sure your customers are happy and satisfied as a result of which…

Tiered customer loyalty programs are customer incentive strategies that help businesses in encouraging their consumers to interact with all aspects of the program in order to build brand loyalty. Loyalty programs, at their most basic,…

In home product testing or IHUT strategy is one of the widely popular market research methods that provide valuable data about a product. We might not think about it much but product testing is something…

In-home product testing or In-home usage tests (also known as IHUTs) is nothing new in the field of product research, but it is entering a new phase with the development of complex algorithms, quick turnarounds,…

The transition to an online focus group format is the most recent innovation of the focus group. The Internet has made it possible for people from all over the world to come together online using…

Curious about blind taste tests? Discover why conducting one before launching a product is crucial for ensuring market success and customer satisfaction.

Explore these product sampling examples of famous brands that achieved amazing results with their creative campaigns and elevate your own strategies.

Product testing, also known as consumer testing, is the process of evaluating how well a product might work when used by its target market. Product testing gives companies useful consumer insights when designing and developing…

Explore top product testing types and methods used by leading product teams. Learn how to choose the best user testing approach for your product.

Customer loyalty equals profit in the business world. Often times, a company’s most devoted customers are also its most profitable. The longer a customer stays with a company, the less costly it is to serve…

To thrive in a fast-changing, competitive market, your business needs to provide the highest quality products and services to your customers. To make sure your product performs well and meets customer demands, it’s essential to…

Every brand aims to increase its Google ranking and become more visible on social media today. But organic promotion is more significant. This is where word-of-mouth marketing comes in. With the right strategy, brands can…

If you’ve ever made a restaurant recommendation or extolled your favorite clothing line when someone compliments your outfit, you already have a basic understanding of what word-of-mouth marketing is and how effective it can be.…

Craft a successful consumer research strategy with our guide to analyze your audience’s attitudes, needs, and behaviors towards your products.

Product sampling, in simple words, is the practice of giving away free samples of a product to your consumers. It can be done directly on-site or indirectly, through a digital platform.  There can be various…

If you’re reading this, you probably have found it a bit difficult to define product marketing and many other terms in the marketing world. You’re not alone; many people find it confusing to tell product…

When a customer chooses to buy your product instead of a competitor’s at a similar price, that’s customer loyalty. It’s defined as a long-term emotional bond between you and your customer. When a customer has…

What is product testing and how can it benefit your product and marketing teams? Learn quick, cost-effective methods to enhance your product’s success.

To support the development and expansion of the business, you must know your consumers well. Like Market Research, Consumer Research follows a series of steps to empower the marketing decision-making process. Another way to look…

Sales promotion ideas are endless, but the goal is the same: boost sales. Let’s explore key sales promotion examples types to boost marketing and sales.

Sales promotion, as one of the main elements of marketing, is the practice of increasing sales, improving product availability, or stimulating market demand. It can focus on consumers, sales staff in your company, or intermediaries…

Consumer insights are the interpretation and analysis of consumers’ behavior, expectations, or needs. They reveal what your customers feel or think of your brand, what they expect to get when they pay for your product…

Explore our detailed guide to market research questions with examples. Perfect for improving your research strategy and achieving better results.

Consumer insights research is the process of studying your consumers’ behavior. It discovers what motivates them, why they behave in certain ways, and what they think of your product or service. It is crucial for…

Telling market research from consumer research could be tricky. Some companies use these two terms interchangeably. However, this article is going to compare their core definitions, purpose, and format. What is market research? Market research…

Collecting consumer insights is no easy job, nor is it a cheap one. Many brands dedicate a team and a substantial budget to run consumer insights research campaigns. But the act of insight collection is…

One easy example of consumer research by product sampling is the small counters in supermarkets where some brands give away free samples to the consumers to test. Ever wondered what is the logic behind that?…

Consumer insights research is the process and practice of tracking down what is motivating the consumers and what their needs and preferences are. There are various methods and techniques to conduct consumer insights research in…

Consumer insights research, in simple words, means the practice of discovering what is driving and motivating your consumers. Either you are selling a product or delivering a service, it is vital to really understand what…

Discover how top companies bring their brands to life with these inspiring brand activation examples. Get motivated by their innovative strategies!

Need fresh ideas to jumpstart your brand activation campaign? Discover 30 inspiring brand activation ideas that will engage audience and elevate your brand

Brand activation is a critical part of marketing, but what exactly is it? And how can you create an effective activation strategy for your brand? This blog post will discuss the goals and types of…

Do you want to activate your brand but don’t know where to start? This simple step-by-step brand activation beginners guide will show you how.

Discover top sales promotion strategies to boost sales. Learn effective techniques and best practices for integrating them into your marketing strategy.

Brand activation refers to providing a unique, memorable experience to increase brand awareness. Studies show that people need five to seven impressions to remember a brand. A successful brand activation provides a multi-touch brand experience…

When it comes to launching a new product, it usually takes consumer brands more than usual marketing techniques to reach the awareness they have in mind to promote the new product no matter how magnificent…

When it’s time to launch a new product in the market, rapid product testing shines. Rapid product testing gives you a chance to test your product at each crucial design step and helps you save…

A good product sampling campaign is a measured one. Without product sampling measurement, there is no way to know how effective the campaign is. But what should you measure when you want to assess a…

Are you looking to increase sales? Here are 30 ways that will help you do just that. Assuming that you know all the benefits of having an online business, or at least an online branch…

Product sampling is costly but highly effective, and it provides you with insights that no other marketing strategy will. Costs wildly vary depending on your campaign goals and objectives. Whether you are aiming to boost…

While product marketing is a prominent department in most companies, you can hardly find a good definition anywhere. One of the reasons that a good description for product marketing is hard to come by is…

Learn essential product sampling strategies to boost your brand and sales. Explore key techniques & methods to make your sampling campaigns more effective.

Product sampling has been a familiar and effective way for product awareness and customer loyalty for years. Many brands and companies have benefited from product sampling to present their new goods to their targeted customers…

Product sampling has been a familiar method of marketing for ages. Everyone loves a good Costco sample, and nobody says no to a luxurious bathroom gift basket. Yet, product sampling, like any other marketing method,…

What is product sampling good for? Imagine having the best product idea in the world that could rival the most prominent business names in the market today. It even comes with an awesome strategic business…

With the year coming to an end, it is the best time to prioritize an e-commerce sales increase and look at ways to boost online sales. This season is one where people are willing to…

In-person product sampling has long been an essential marketing tactic for consumer packaged goods companies. Still, the practice in its traditional forms came to an abrupt halt when the COVID-19 pandemic began.  Some of the…

If you are a direct-to-consumer brands business leader, you will definitely want to read this and know more about D2C brands customer acquisition. There is no denying that COVID-19 has caused a drastic change in…

Sampling has always been an integral step in the marketing process. Customers are more inclined to purchase the products they have consumed before and undoubtedly trust their quality; by doing so, they minimize the risk…

It’s 2020 and social media is no longer just a tool for selfies and sharing cute memes with friends. In this new digital era, social media marketing has become a key tool for businesses trying…

The knock-on effects of COVID-19 have been much more severe and far-reaching than most of us could have predicted. Out of all industries, the food and drink industry has perhaps been hit the hardest, with…

Do you know how to transform an uninterested shopper into a loyal customer and creative ways to increase sales? Product sampling marketing is emerging as a leading marketing strategy when it comes to attracting and…

Will in-store beauty product sampling still exist in a post-COVID-19 world? The ongoing Covid-19 crisis is pushing businesses across the globe to evolve beyond traditional product sampling methods and adapt to a new, contactless way…

Creative. Relevant. Immersive.  Every experiential marketing campaign is built around these three elements. As consumer demands change and evolve, there is a need to reach potential customers with more innovative and engaging strategies. It seems…

Looking for a new way to level up your brand? Businesses across the globe are starting to launch their own product sampling campaign in order to engage consumers in new and exciting ways. But, running…

New to Peekage’s digital product sampling platform? Discover the advantages of using our innovative product sampling services and learn how peekage works and how to make your sampling campaign the ultimate success by getting started…

2020 has brought with it a variety of new trending products that consumers just can’t wait to get their hands on. The question is, “How can you set your brand apart when it comes to…

Product sampling has become a leading marketing tool for most CPG businesses, but few people know what makes the consumer sampling programs effective.  Understanding the product sampling psychology and the root of why sampling works…

Over the past few months, the world as we know it has changed radically, and the shift has been one that was felt widely by both businesses and consumers alike. Due to the demands of…

As a growing business, it is essential to find new ways to establish your product’s presence in the market, drive brand awareness, and boost your sales. To stay on track and realize these goals, there’s…

The alcoholic beverage market is undergoing a significant transformation as consumers’ tastes and preferences evolve. Health consciousness, social dynamics, and a desire for new and diverse flavors are influencing the choices people make when it…