Peekage Blog | Digital Product Sampling Platform

When it comes to launching a new product, there are many examples of companies using product sampling to spread the word about their product. By letting consumers try it for free before buying, companies get…

Product testing, also known as consumer testing, is the process of evaluating how well a product might work when used by its target market. Product testing gives companies useful consumer insights when designing and developing…

Different types and methods of product testing can show you the way to a successful product, from figuring out if your first idea will work to fine-tuning each new version of your product so that…

Customer loyalty equals profit in the business world. Often times, a company’s most devoted customers are also its most profitable. The longer a customer stays with a company, the less costly it is to serve…

To thrive in a fast-changing, competitive market, your business needs to provide the highest quality products and services to your customers. To make sure your product performs well and meets customer demands, it’s essential to…

Every brand aims to increase its Google ranking and become more visible on social media today. But organic promotion is more significant. This is where word-of-mouth marketing comes in. With the right strategy, brands can…

If you’ve ever made a restaurant recommendation or extolled your favorite clothing line when someone compliments your outfit, you already have a basic understanding of what word-of-mouth marketing is and how effective it can be.…

If you want to catch and keep your consumer’s attention, you really need to peruse the options available on your menu and give them something smart based on their preferences. Your marketing strategy should not…

Product sampling, in simple words, is the practice of giving away free samples of a product to your consumers. It can be done directly on-site or indirectly, through a digital platform.  There can be various…

If you’re reading this, you probably have found it a bit difficult to define product marketing and many other terms in the marketing world. You’re not alone; many people find it confusing to tell product…

When a customer chooses to buy your product instead of a competitor’s at a similar price, that’s customer loyalty. It’s defined as a long-term emotional bond between you and your customer. When a customer has…

Product testing (Aka: consumer testing or comparative testing) is the process of measuring the properties and likely performance of products with a target audience. Using product testing, businesses collect qualitative and quantitative information about consumers’…

To support the development and expansion of the business, you must know your consumers well. Like Market Research, Consumer Research follows a series of steps to empower the marketing decision-making process. Another way to look…

Sales promotion is a strategy in marketing to increase sales by offering extra value together with products in order to keep the current customers engaged and acquire new ones. Sales promotion comes in different types…

Sales promotion, as one of the main elements of marketing, is the practice of increasing sales, improving product availability, or stimulating market demand. It can focus on consumers, sales staff in your company, or intermediaries…

Consumer insights are the interpretation and analysis of consumers’ behavior, expectations, or needs. They reveal what your customers feel or think of your brand, what they expect to get when they pay for your product…

Market research refers to the practice of collecting factual information about a target market and its performance until today. It answers specific business questions and is conducted on a macro level. Running market research is…

Consumer insights research is the process of studying your consumers’ behavior. It discovers what motivates them, why they behave in certain ways, and what they think of your product or service. It is crucial for…

Telling market research from consumer research could be tricky. Some companies use these two terms interchangeably. However, this article is going to compare their core definitions, purpose, and format. What is market research? Market research…

Collecting consumer insights is no easy job, nor is it a cheap one. Many brands dedicate a team and a substantial budget to run consumer insights research campaigns. But the act of insight collection is…

One easy example of consumer research by product sampling is the small counters in supermarkets where some brands give away free samples to the consumers to test. Ever wondered what is the logic behind that?…

Consumer insights research is the process and practice of tracking down what is motivating the consumers and what their needs and preferences are. There are various methods and techniques to conduct consumer insights research in…

Consumer insights research, in simple words, means the practice of discovering what is driving and motivating your consumers. Either you are selling a product or delivering a service, it is vital to really understand what…

Activating your brand means creating a connection between your company and its customers. It’s about finding ways to bring your brand to life so that people can interact with it on a personal level. There…

Technology assists you in activating a brand without really running a production line in a factory countryside, dealing with transport, and taking part in profitable hot raw material factory sales. In the following article, you…

Brand activation is a critical part of marketing, but what exactly is it? And how can you create an effective activation strategy for your brand? This blog post will discuss the goals and types of…

To provide a brand activation strategy that works, brands need to have a clear vision and well-defined goals. In the following, you will explore the crucial steps of planning a unique brand activation before getting…

Sales promotion strategies are measures and programs that help companies increase their sales. A business or business complex needs appropriate sales strategies when sales are slow or low. In fact, this is precisely the best…

Brand activation refers to providing a unique, memorable experience to increase brand awareness. Studies show that people need five to seven impressions to remember a brand. A successful brand activation provides a multi-touch brand experience…

When it comes to launching a new product, it usually takes consumer brands more than usual marketing techniques to reach the awareness they have in mind to promote the new product no matter how magnificent…

When it’s time to launch a new product in the market, rapid product testing shines. Rapid product testing gives you a chance to test your product at each crucial design step and helps you save…

A good product sampling campaign is a measured one. Without product sampling measurement, there is no way to know how effective the campaign is. But what should you measure when you want to assess a…

Are you looking to increase sales? Here are 30 ways that will help you do just that. Assuming that you know all the benefits of having an online business, or at least an online branch…

Product sampling is costly but highly effective, and it provides you with insights that no other marketing strategy will. Costs wildly vary depending on your campaign goals and objectives. Whether you are aiming to boost…

While product marketing is a prominent department in most companies, you can hardly find a good definition anywhere. One of the reasons that a good description for product marketing is hard to come by is…

Brands have been using free samples to get the product directly into their customers’ hands for a long time. It is a practice that keeps both parties happy, as consumers receive a free product and…

Product sampling has been a familiar and effective way for product awareness and customer loyalty for years. Many brands and companies have benefited from product sampling to present their new goods to their targeted customers…

Product sampling has been a familiar method of marketing for ages. Everyone loves a good Costco sample, and nobody says no to a luxurious bathroom gift basket. Yet, product sampling, like any other marketing method,…

What is product sampling good for? Imagine having the best product idea in the world that could rival the most prominent business names in the market today. It even comes with an awesome strategic business…

With the year coming to an end, it is the best time to prioritize an e-commerce sales increase and look at ways to boost online sales. This season is one where people are willing to…

In-person product sampling has long been an essential marketing tactic for consumer packaged goods companies. Still, the practice in its traditional forms came to an abrupt halt when the COVID-19 pandemic began.  Some of the…

If you are a direct-to-consumer brands business leader, you will definitely want to read this and know more about D2C brands customer acquisition. There is no denying that COVID-19 has caused a drastic change in…

Sampling has always been an integral step in the marketing process. Customers are more inclined to purchase the products they have consumed before and undoubtedly trust their quality; by doing so, they minimize the risk…

It’s 2020 and social media is no longer just a tool for selfies and sharing cute memes with friends. In this new digital era, social media marketing has become a key tool for businesses trying…

The knock-on effects of COVID-19 have been much more severe and far-reaching than most of us could have predicted. Out of all industries, the food and drink industry has perhaps been hit the hardest, with…

Do you know how to transform an uninterested shopper into a loyal customer and creative ways to increase sales? Product sampling marketing is emerging as a leading marketing strategy when it comes to attracting and…

Will in-store beauty product sampling still exist in a post-COVID-19 world? The ongoing Covid-19 crisis is pushing businesses across the globe to evolve beyond traditional product sampling methods and adapt to a new, contactless way…

Creative. Relevant. Immersive.  Every experiential marketing campaign is built around these three elements. As consumer demands change and evolve, there is a need to reach potential customers with more innovative and engaging strategies. It seems…

Looking for a new way to level up your brand? Businesses across the globe are starting to launch their own product sampling campaign in order to engage consumers in new and exciting ways. But, running…

New to Peekage’s digital product sampling platform? Discover the advantages of using our innovative product sampling services and learn how peekage works and how to make your sampling campaign the ultimate success by getting started…

2020 has brought with it a variety of new trending products that consumers just can’t wait to get their hands on. The question is, “How can you set your brand apart when it comes to…

Product sampling has become a leading marketing tool for most CPG businesses, but few people know what makes the consumer sampling programs effective.  Understanding the product sampling psychology and the root of why sampling works…

Over the past few months, the world as we know it has changed radically, and the shift has been one that was felt widely by both businesses and consumers alike. Due to the demands of…

As a growing business, it is essential to find new ways to establish your product’s presence in the market, drive brand awareness, and boost your sales. To stay on track and realize these goals, there’s…