about peekage

About Peekage

Peekage is a versatile product testing platform that delivers consumer insights and shopper marketing tools through targeted at-home product testing experiences. Innovation and product teams use Peekage during various stages of product development, whether for launching new concepts or improving existing products. Peekage provides answers to critical business questions by conducting product testing with consumers in their natural settings. Meanwhile, marketing teams leverage Peekage to increase brand awareness, drive sales, and enhance retail velocity by ensuring their products reach the right audience. Our platform offers access to an exclusive panel of over 5 million consumers, segmented by more than 200 attributes—including lifestyle, dietary preferences, shopping habits, beauty routines, income levels, and geographical location. With Peekage’s in-home product testing solution, CPG brands can quickly and affordably test concepts and products with their ideal consumers. Whether it's In-Home Usage Testing (IHUT), sensory evaluation, pricing analysis, packaging refinement, or in-store optimization, Peekage helps brands gather valuable insights that guide strategic decisions. Peekage’s digital sampling solution boosts brand awareness, increases product sales, and accelerates retail velocity. Through a streamlined sampling process, brands can efficiently place their products in front of targeted segments. Consumer feedback and reviews are then transformed into actionable insights, empowering brands to make data-driven decisions that drive growth. Peekage is designed for all business stakeholders—from managers to founders—offering user-friendly tools that require no prior research or marketing expertise. With built-in automation and advanced capabilities, Peekage accelerates the research process and provides marketers with direct access to high-value consumer insights.