CPG Insights

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Peekage CPG Insights: Top Trends to Watch in the Future of Beverages

In this post we dive into the evolving landscape of beverage consumption. Today’s consumers are moving beyond drinking solely for pleasure or hydration. A significant 70% now prioritize drinks based on their functional benefits. Moreover,…

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Top Consumer Insights Examples: How They Can Transform Your Business

Explore consumer insights examples that can transform your brand. Learn from real-life case studies and tips to boost sales and customer loyalty.

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Mastering Retail Marketing: Strategies for Success in the Digital Age

Unlock the secrets of retail marketing success! Learn cutting-edge strategies to drive sales and loyalty and stay ahead in today’s digital marketplace.

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AI for Customer Insights: Unlocking the Power of Data

Unlock AI for customer insights. Leverage advanced analytics and machine learning to understand customer behavior and drive business growth.

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Mastering Product Marketing: Strategies for Success

Delve into product marketing strategies to learn how to leverage consumer insights and master the art of branding in today’s competitive landscape.

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Driving Growth Through Retail Activation: Strategies for Success

Discover the power of retail activation! Drive engagement, boost sales, and captivate your audience with innovative strategies tailored to your brand.

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Unveiling Consumer Insights: A Deep Dive into Understanding Your Audience

Learn all about consumer insights, why they matter, how to get them, and how to use them for business decisions and actions.

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The Essential Guide to Demand Forecasting for Consumer Brands

Unlock the secrets of demand forecasting for business growth. Learn advanced techniques in predictive analytics and AI to anticipate customer needs.

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The Complete Guide to Sensory Testing for Consumer Products

Uncover the power of sensory testing in product development. From taste to touch, discover practical methods to enhance consumer experiences.

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Peekage CPG Insights: How 2024 Consumers Are Prioritizing Sustainability?

Navigating Sustainability: Consumer Awareness and Action The landscape of sustainable food and beverage consumption is varied, with a majority (59%) engaging as occasional or regular consumers, indicating a solid and growing market. However, the data…

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Peekage CPG Insights: Trends in Wellness Purchases

In this CPG Insight, we delve into the fascinating world of consumer preferences in the health and wellness sector. Discover the choices people make when it comes to brain health, immune support, digestive wellness, and…

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Peekage CPG Insights: How much do the consumers spend on CBD?

About 40% of people in North America have tried CBD products. CBD products are helpful for chronic pain, anxiety, depression, focus, sleep, well-being, and more. But how often do consumers use them? why do they…

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Unpacking Consumer Behavior: Insights from the Holiday Season!

In this edition of Munch & Market Memo, we focus on the holiday season’s impact on consumer behavior within the CPG industry. We’ll explore key trends shaping food and beverage discoveries, holiday spending habits, shopping…

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Peekage CPG Insights: Everything you need to know about cereals!

During covid pandemic, breakfast had a resurgence and became a standard part of the morning routine for most Americans. A lot of on-the-go consumers switched to in-home options like cereals. In fact, more than 80%…

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Peekage CPG Insights: Prepare for Inflation, Shifting Consumer Habits, and More!

Our mission at Peekage is to help CPG executives stay on top of market trends and track shifts in consumer behavior to make informed decisions. Our regular CPG insights reports aimed at that. We hope…

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Peekage CPG insights: How Plant-Based Products are Taking Over the Food Industry?

The majority of consumers in North America have tried plant-based grocery products. The plant-based substitutes of meat, eggs, and dairy in addition to plant-based snacks and ingredients used for cooking are becoming increasingly popular. In…

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Peekage CPG insights: The reign of dairy milk challenged by plant-based alternatives!

You may know that two-thirds of people in North America consume dairy milk or non-dairy alternatives (like Soy, Almond, and Cashew). But, how often do they use milk and their non-dairy alternatives? which types of…

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Fall 2023 Unpacked: Where Consumer Appetites & CPG Innovation Converge!

Our Fall 2023 report unveils a consumer who’s a bundle of contradictions; In this comprehensive report, we delve into the dynamic intersection of consumer preferences and innovation within the Consumer Packaged Goods (CPG) landscape. From…

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Packaging Testing Methods for CPG: Comprehensive Guide

Introduction In the competitive landscape of Consumer Packaged Goods (CPG), the “Comprehensive Guide to Packaging Testing Methods for CPG” serves as an essential resource. This guide delves into the often-overlooked yet critical area of packaging…

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Demand Prediction for CPG Brands: New Product Launch

Introduction In the dynamic world of Consumer Packaged Goods (CPG), understanding demand is paramount. With the advent of advanced analytics and the omnichannel retailing paradigm, demand prediction is undergoing a revolutionary shift. This article explores…