CPG Insights

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Peekage CPG Insights: How much do the consumers spend on CBD?

About 40% of people in North America have tried CBD products. CBD products are helpful for chronic pain, anxiety, depression, focus, sleep, well-being, and more. But how often do consumers use them? why do they…

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Unpacking Consumer Behavior: Insights from the Holiday Season!

In this edition of Munch & Market Memo, we focus on the holiday season’s impact on consumer behavior within the CPG industry. We’ll explore key trends shaping food and beverage discoveries, holiday spending habits, shopping…

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Peekage CPG Insights: Everything you need to know about cereals!

During covid pandemic, breakfast had a resurgence and became a standard part of the morning routine for most Americans. A lot of on-the-go consumers switched to in-home options like cereals. In fact, more than 80%…

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Peekage CPG Insights: Prepare for Inflation, Shifting Consumer Habits, and More!

Our mission at Peekage is to help CPG executives stay on top of market trends and track shifts in consumer behavior to make informed decisions. Our regular CPG insights reports aimed at that. We hope…

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Peekage CPG insights: How Plant-Based Products are Taking Over the Food Industry?

The majority of consumers in North America have tried plant-based grocery products. The plant-based substitutes of meat, eggs, and dairy in addition to plant-based snacks and ingredients used for cooking are becoming increasingly popular. In…

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Peekage CPG insights: The reign of dairy milk challenged by plant-based alternatives!

You may know that two-thirds of people in North America consume dairy milk or non-dairy alternatives (like Soy, Almond, and Cashew). But, how often do they use milk and their non-dairy alternatives? which types of…

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Fall 2023 Unpacked: Where Consumer Appetites & CPG Innovation Converge!

Our Fall 2023 report unveils a consumer who’s a bundle of contradictions; In this comprehensive report, we delve into the dynamic intersection of consumer preferences and innovation within the Consumer Packaged Goods (CPG) landscape. From…

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Packaging Testing Methods for CPG: Comprehensive Guide

Introduction In the competitive landscape of Consumer Packaged Goods (CPG), the “Comprehensive Guide to Packaging Testing Methods for CPG” serves as an essential resource. This guide delves into the often-overlooked yet critical area of packaging…

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Demand Prediction for CPG Brands: New Product Launch

Introduction In the dynamic world of Consumer Packaged Goods (CPG), understanding demand is paramount. With the advent of advanced analytics and the omnichannel retailing paradigm, demand prediction is undergoing a revolutionary shift. This article explores…

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Supporting New Retailer Launch for CPG Brands

Introduction “Supporting New Retailer Launch for CPG” is more than just a business endeavor; it’s a strategic move that can set the course for a brand’s long-term success. In the rapidly evolving retail markets of…

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Iterative Product Testing: A Game-Changer for CPG Brands

Introduction In the ever-evolving realm of Consumer Packaged Goods (CPG), “Iterative Product Testing for CPG Brands” stands out as a pivotal strategy. This approach not only enables brands to anticipate consumer preferences but also refine…

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Demand Generation Strategies for CPG Brands

Introduction: In the bustling markets of Canada and the USA, “Demand Generation Strategies for CPG Brands” are pivotal for success. With evolving consumer preferences and fierce competition, ensuring a product stands out has become more…

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Positioning & Messaging Testing for CPG Brands

Introduction In the fiercely competitive landscape of Consumer Packaged Goods (CPG), carving out a unique brand identity and effectively communicating it to your target audience is not just a must, it’s essential. This is where…

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CPG Brands: How to Build and Optimize Your Email List

Introduction In the highly competitive Consumer Packaged Goods (CPG) industry, email marketing for CPG brands is a powerful tool. A targeted email list is a cost-effective strategy that directly reaches your audience and fosters customer…

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CPG Brands: Your Product Launch Checklist

Launching a new product is a complex and critical task that requires meticulous planning and execution. For Consumer Packaged Goods (CPG) brands, the stakes are even higher due to the intense competition and rapidly changing…

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Using Data to Create Personalized Retail Experiences

Introduction: Understanding the Crucial Role of Retail Experience for Consumer Packaged Goods (CPG) Brands In the ever-evolving world of retail, personalized retail experiences are becoming increasingly important for Consumer Packaged Goods (CPG) brands including those…

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Boosting Retail Velocity: A Comprehensive Guide for CPG Brands

Introduction In the fast-paced world of retail, the ability to quickly move products from the shelf to the consumer’s cart, known as retail velocity, is a critical success factor for Consumer Packaged Goods (CPG) brands.…

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In-home Product Testing (IHUT): The Key to Launching Successful CPG Products

Introduction In today’s competitive market, understanding consumer preferences and behaviors is crucial for CPG brands aiming to succeed. In-home Product Testing (IHUT) offers a notable opportunity to gather authentic and unbiased insights, helping brands refine…

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Customer loyalty program examples: How successful companies improve ROI?

Customer loyalty is what will keep them coming back for more. There are numerous types of customer loyalty program examples that you can implement in your business. Before you do anything, make sure to set…

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How to Ask for A Review: Why Online Reviews Are Important?

How to ask for a review should be the question on the mind of any business owner. Online reviews are more than just a means for customers to voice their thoughts on a product or…