Learn all about consumer insights, why they matter, how to get them, and how to use them for business decisions and actions.
Unlock the secrets of demand forecasting for business growth. Learn advanced techniques in predictive analytics and AI to anticipate customer needs.
Uncover the power of sensory testing in product development. From taste to touch, discover practical methods to enhance consumer experiences.
Navigating Sustainability: Consumer Awareness and Action The landscape of sustainable food and beverage consumption is varied, with a majority (59%) engaging as occasional or regular consumers, indicating a solid and growing market. However, the data…
In this CPG Insight, we delve into the fascinating world of consumer preferences in the health and wellness sector. Discover the choices people make when it comes to brain health, immune support, digestive wellness, and…
About 40% of people in North America have tried CBD products. CBD products are helpful for chronic pain, anxiety, depression, focus, sleep, well-being, and more. But how often do consumers use them? why do they…
In this edition of Munch & Market Memo, we focus on the holiday season’s impact on consumer behavior within the CPG industry. We’ll explore key trends shaping food and beverage discoveries, holiday spending habits, shopping…
During covid pandemic, breakfast had a resurgence and became a standard part of the morning routine for most Americans. A lot of on-the-go consumers switched to in-home options like cereals. In fact, more than 80%…
Our mission at Peekage is to help CPG executives stay on top of market trends and track shifts in consumer behavior to make informed decisions. Our regular CPG insights reports aimed at that. We hope…
The majority of consumers in North America have tried plant-based grocery products. The plant-based substitutes of meat, eggs, and dairy in addition to plant-based snacks and ingredients used for cooking are becoming increasingly popular. In…
You may know that two-thirds of people in North America consume dairy milk or non-dairy alternatives (like Soy, Almond, and Cashew). But, how often do they use milk and their non-dairy alternatives? which types of…
Our Fall 2023 report unveils a consumer who’s a bundle of contradictions; In this comprehensive report, we delve into the dynamic intersection of consumer preferences and innovation within the Consumer Packaged Goods (CPG) landscape. From…
Introduction In the competitive landscape of Consumer Packaged Goods (CPG), the “Comprehensive Guide to Packaging Testing Methods for CPG” serves as an essential resource. This guide delves into the often-overlooked yet critical area of packaging…
Introduction In the dynamic world of Consumer Packaged Goods (CPG), understanding demand is paramount. With the advent of advanced analytics and the omnichannel retailing paradigm, demand prediction is undergoing a revolutionary shift. This article explores…
Introduction “Supporting New Retailer Launch for CPG” is more than just a business endeavor; it’s a strategic move that can set the course for a brand’s long-term success. In the rapidly evolving retail markets of…
Introduction In the ever-evolving realm of Consumer Packaged Goods (CPG), “Iterative Product Testing for CPG Brands” stands out as a pivotal strategy. This approach not only enables brands to anticipate consumer preferences but also refine…
Introduction: In the bustling markets of Canada and the USA, “Demand Generation Strategies for CPG Brands” are pivotal for success. With evolving consumer preferences and fierce competition, ensuring a product stands out has become more…
Introduction In the fiercely competitive landscape of Consumer Packaged Goods (CPG), carving out a unique brand identity and effectively communicating it to your target audience is not just a must, it’s essential. This is where…
Introduction In the highly competitive Consumer Packaged Goods (CPG) industry, email marketing for CPG brands is a powerful tool. A targeted email list is a cost-effective strategy that directly reaches your audience and fosters customer…
Launching a new product is a complex and critical task that requires meticulous planning and execution. For Consumer Packaged Goods (CPG) brands, the stakes are even higher due to the intense competition and rapidly changing…
