Customer loyalty is what will keep them coming back for more. There are numerous types of customer loyalty program examples that you can implement in your business. Before you do anything, make sure to set…
How to ask for a review should be the question on the mind of any business owner. Online reviews are more than just a means for customers to voice their thoughts on a product or…
B2B Loyalty Programs should be a part of any business that is hoping to make it in this market. This popular strategy makes sure your customers are happy and satisfied as a result of which…
Tiered customer loyalty programs are customer incentive strategies that help businesses in encouraging their consumers to interact with all aspects of the program in order to build brand loyalty. Loyalty programs, at their most basic,…
In home product testing or IHUT strategy is one of the widely popular market research methods that provide valuable data about a product. We might not think about it much but product testing is something…
In-home product testing or In-home usage tests (also known as IHUTs) is nothing new in the field of product research, but it is entering a new phase with the development of complex algorithms, quick turnarounds,…
The transition to an online focus group format is the most recent innovation of the focus group. The Internet has made it possible for people from all over the world to come together online using…
What is a blind taste test? Before a product is introduced to the market or before a significant recipe or formula change, it is strongly advised to have a taste test of the product. This…
When it comes to launching a new product, there are many examples of companies using product sampling to spread the word about their product. By letting consumers try it for free before buying, companies get…
Product testing, also known as consumer testing, is the process of evaluating how well a product might work when used by its target market. Product testing gives companies useful consumer insights when designing and developing…
Different types and methods of product testing can show you the way to a successful product, from figuring out if your first idea will work to fine-tuning each new version of your product so that…
Customer loyalty equals profit in the business world. Often times, a company’s most devoted customers are also its most profitable. The longer a customer stays with a company, the less costly it is to serve…
To thrive in a fast-changing, competitive market, your business needs to provide the highest quality products and services to your customers. To make sure your product performs well and meets customer demands, it’s essential to…
Every brand aims to increase its Google ranking and become more visible on social media today. But organic promotion is more significant. This is where word-of-mouth marketing comes in. With the right strategy, brands can…
If you’ve ever made a restaurant recommendation or extolled your favorite clothing line when someone compliments your outfit, you already have a basic understanding of what word-of-mouth marketing is and how effective it can be.…
If you want to catch and keep your consumer’s attention, you really need to peruse the options available on your menu and give them something smart based on their preferences. Your marketing strategy should not…
Product sampling, in simple words, is the practice of giving away free samples of a product to your consumers. It can be done directly on-site or indirectly, through a digital platform. There can be various…
If you’re reading this, you probably have found it a bit difficult to define product marketing and many other terms in the marketing world. You’re not alone; many people find it confusing to tell product…
When a customer chooses to buy your product instead of a competitor’s at a similar price, that’s customer loyalty. It’s defined as a long-term emotional bond between you and your customer. When a customer has…
Product testing (Aka: consumer testing or comparative testing) is the process of measuring the properties and likely performance of products with a target audience. Using product testing, businesses collect qualitative and quantitative information about consumers’…
