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4 Vital Objectives to Guide Your Consumer Research

To support the development and expansion of the business, you must know your consumers well. Like Market Research, Consumer Research follows a series of steps to empower the marketing decision-making process. Another way to look…

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Sales Promotion Types; Plus 18 Examples & Ideas

Sales promotion is a strategy in marketing to increase sales by offering extra value together with products in order to keep the current customers engaged and acquire new ones. Sales promotion comes in different types…

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Sales Promotion: A to Z For Marketers

Sales promotion, as one of the main elements of marketing, is the practice of increasing sales, improving product availability, or stimulating market demand. It can focus on consumers, sales staff in your company, or intermediaries…

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Benefits of Using Consumer Insights for Brands

Consumer insights are the interpretation and analysis of consumers’ behavior, expectations, or needs. They reveal what your customers feel or think of your brand, what they expect to get when they pay for your product…

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40 Most Practical Market Research Survey Questions

Market research refers to the practice of collecting factual information about a target market and its performance until today. It answers specific business questions and is conducted on a macro level. Running market research is…

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Ultimate Guide to Consumer Research Types

Consumer insights research is the process of studying your consumers’ behavior. It discovers what motivates them, why they behave in certain ways, and what they think of your product or service. It is crucial for…

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Differences Between Market Research and Consumer Insights Research; Summarized and Simplified

Telling market research from consumer research could be tricky. Some companies use these two terms interchangeably. However, this article is going to compare their core definitions, purpose, and format. What is market research? Market research…

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How Consumer Insights Help Your Business Grow

Collecting consumer insights is no easy job, nor is it a cheap one. Many brands dedicate a team and a substantial budget to run consumer insights research campaigns. But the act of insight collection is…

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Product Sampling; Tried and Trusted Method to Conduct Consumer Insights Research

One easy example of consumer research by product sampling is the small counters in supermarkets where some brands give away free samples to the consumers to test. Ever wondered what is the logic behind that?…

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Seven Consumer Research Methods; 2022 Version

Consumer insights research is the process and practice of tracking down what is motivating the consumers and what their needs and preferences are. There are various methods and techniques to conduct consumer insights research in…

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Consumer Research Explained; Marketers’ Edition

Consumer insights research, in simple words, means the practice of discovering what is driving and motivating your consumers. Either you are selling a product or delivering a service, it is vital to really understand what…

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10 Brand Activation Examples From Big Brands

Activating your brand means creating a connection between your company and its customers. It’s about finding ways to bring your brand to life so that people can interact with it on a personal level. There…

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30 Most Inspiring Brand Activation Ideas

Technology assists you in activating a brand without really running a production line in a factory countryside, dealing with transport, and taking part in profitable hot raw material factory sales. In the following article, you…

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How to Develop a Brand Activation Strategy?

Brand activation is a critical part of marketing, but what exactly is it? And how can you create an effective activation strategy for your brand? This blog post will discuss the goals and types of…

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A Simple Step-by-Step Guide for Brand Activation

To provide a brand activation strategy that works, brands need to have a clear vision and well-defined goals. In the following, you will explore the crucial steps of planning a unique brand activation before getting…

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Sales Promotion Strategies: From Concept to Practice

Sales promotion strategies are measures and programs that help companies increase their sales. A business or business complex needs appropriate sales strategies when sales are slow or low. In fact, this is precisely the best…

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Basics Of Brand Activation: What Is It, And Why Is It Important?

Brand activation refers to providing a unique, memorable experience to increase brand awareness. Studies show that people need five to seven impressions to remember a brand. A successful brand activation provides a multi-touch brand experience…

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How Sampling Agencies Can Use Peekage to Sample Clients’ Products?

When it comes to launching a new product, it usually takes consumer brands more than usual marketing techniques to reach the awareness they have in mind to promote the new product no matter how magnificent…

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Rapid Product Testing Sprints Through Product Sampling

When it’s time to launch a new product in the market, rapid product testing shines. Rapid product testing gives you a chance to test your product at each crucial design step and helps you save…

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Measuring a Product Sampling Campaign: How and What to Measure – Process and Metrics

A good product sampling campaign is a measured one. Without product sampling measurement, there is no way to know how effective the campaign is. But what should you measure when you want to assess a…