The alcoholic beverage market is undergoing a significant transformation as consumers’ tastes and preferences evolve. Health consciousness, social dynamics, and a desire for new and diverse flavors are influencing the choices people make when it…
Learn strategies to leverage customer reviews for brand reputation and sales. Manage, respond, and understand reviews with the best tools and insights.
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Unlock the latest CPG marketing trends and strategies for 2024. Boost your brand’s success with data-driven insights and innovative techniques.
Discover the essentials of concept testing in new product development. Learn how to reduce risks, validate market demand, and refine product ideas.
Explore essential methods of consumer behavior research to drive marketing success, develop effective strategies, and enhance customer experience.
Master the essentials of packaging testing to ensure product safety, compliance, and satisfaction. Discover key types, processes, and best practices.
Explore the world of concept testing. Learn strategies, methodologies, and best practices to validate your product ideas and boost market success.
In this post we dive into the evolving landscape of beverage consumption. Today’s consumers are moving beyond drinking solely for pleasure or hydration. A significant 70% now prioritize drinks based on their functional benefits. Moreover,…
Explore consumer insights examples that can transform your brand. Learn from real-life case studies and tips to boost sales and customer loyalty.
Unlock the secrets of retail marketing success! Learn cutting-edge strategies to drive sales and loyalty and stay ahead in today’s digital marketplace.
Unlock AI for customer insights. Leverage advanced analytics and machine learning to understand customer behavior and drive business growth.
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Learn all about consumer insights, why they matter, how to get them, and how to use them for business decisions and actions.
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Navigating Sustainability: Consumer Awareness and Action The landscape of sustainable food and beverage consumption is varied, with a majority (59%) engaging as occasional or regular consumers, indicating a solid and growing market. However, the data…
In this CPG Insight, we delve into the fascinating world of consumer preferences in the health and wellness sector. Discover the choices people make when it comes to brain health, immune support, digestive wellness, and…
About 40% of people in North America have tried CBD products. CBD products are helpful for chronic pain, anxiety, depression, focus, sleep, well-being, and more. But how often do consumers use them? why do they…
