Wise Snacks achieved 4x faster product development via iterative IHUT and sensory testing.
Consumer Insight Platform
Actionable Consumer Insights, Faster Than Ever!
Peekage is a versatile consumer insight platform that empowers brands to incorporate actionable insights into every aspect of their business, from product development to product launch and growth. With Peekage's fully automated product testing solution, brands of all sizes can efficiently test products and concepts with targeted consumers in natural settings and at scale.
Consumer Insight for
Product Development
In-home Usage Testing
Gain insights into product performance and user experience through streamlined product testing with consumers in just a few clicks.
Sensory & Formula Testing
Perfect your product formula by conducting sensory and flavor tests from the early stages of development.
Packaging Testing
Refine your packaging strategy to enhance visibility, appeal, and functionality for your target audience.
Efficacy & Claim Testing
Validate product claims and efficacy to build trust and credibility among consumers using a seamless process.
Consumer Insight for
Market Launch & Growth
Access Consumer Insights at Scale
Utilize Peekage's in-home product testing suite to effortlessly access consumer insights with just a few clicks, delivering results in days rather than weeks. Peekage seamlessly integrates all aspects of product testing—from automated study design and user recruitment to product fulfillment, data collection, and analysis—into one comprehensive suite of tools. This allows you to focus solely on your business questions and glean valuable insights efficiently.
Harness Consumer Insights from Development to Launch and Growth
Leverage rapid and iterative data sourced directly from customers at each stage of your product's journey. From the earliest stages of ideation, tap into the consumer voice to discern market gaps and refine your vision. Throughout product development, fine-tune your formula and packaging to craft the ideal product. At launch, pinpoint the optimal positioning and messaging to amplify your marketing ROI. As you progress, optimize your in-store experience and continuously innovate your product formula, packaging and product assortment to align with evolving market demands.
Representative Community of Consumers
Exclusive community of high value consumers
Peekage has a community of vibrant and highly engaged shoppers from diverse backgrounds who join Peekage to test new products and innovations. With a passion for trying new things, they willingly share their opinions and insights, including shopping habits, dietary preferences, interests, and routines. This valuable information enables you to recruit a diverse and representative sample of your target audience. Once matched with your research, they provide feedback on concepts, products, or packaging through surveys and interviews.
Learn about Customer In-Store Experience
Peekage is one of the only platforms that enable you to capture users' in-store experiences, offering invaluable insights into customers’ shopping trips, in-store dynamics, and your shelf space optimization. Learn about where customers are looking for your product, if they are able to find them, and see if your product stands out in a sea of different products. Delve into their basket size and contents, and understand other products they purchase alongside yours.
Evaluate Product Performance Against Competitors
Discover how your product stacks up against competitors' offerings with Peekage's blind testing solution. Gain detailed insights into various aspects such as formula, taste, and flavor profile compared to similar products in the market, identifying optimization opportunities. Peekage's blind testing solution provides unbiased insights to help you understand where your product stands in comparison.
Get Actionable Insights, Not Just Raw Data
Peekage's Insight Engine helps you make sense of data by transforming it into actionable insights. Our Insight Engine analyzes data and provides AI-based recommendations, enabling you to effortlessly translate insights into actionable decisions and eliminating the need for data science teams.
How it works? ![How it works]()
01.
Design Study
Start by asking a business question and let Peekage AI automatically generate an optimized study for you, or craft your study from scratch.
02.
Select Recruitment Criteria
Build your segments using over 200 consumer attributes or utilize our instant screening feature to incorporate additional screening criteria as needed.
03.
Build Questionnaire
Review your pre-filled questionnaire and insert expert-designed questions from our question bank or create your own from scratch using over 20 different question types.
04.
Implement Logic
Implement logic and pipelining into your questionnaire to craft various user journeys.
05.
Launch Campaign
Launch your campaign and monitor live analytics as data flows in.
06.
Review & Analyze Data
Utilize advanced reporting & data visualization to get a holistic view of incoming data.
07.
Utilize Actionable Insight
Leverage Peekage recommendations and slice and dice data based on user attributes or responses.
08.
Export Data
Easily export and incorporate data into your reports and presentations.
Why Peekage?
Streamlined Process From recruitment to fulfillment, data collection, and analysis, everything is fully automated and under one roof.
In-store experience data Capture users' in-store experiences to identify optimization points and gain insights into product visibility and performance.
Lightning Speed Receive live consumer data on your dashboard in a matter of days, not weeks.
1st Party Consumer Network Quickly recruit from a community of 5M+ diverse and engaged consumers across North America.
Targeting and Segmentation Leverage 200+ shoppers’ attributes and consumption habits to segment and target the ideal audience.
Affordable With one subscription all teams get big-market-research-firm quality at a fraction of the cost.
One Platform for all testing needs Peekage offers a comprehensive suite of product testing methods, incorporating the latest quant and qual research methodologies, all in one place.
Simpler to Use No need to have a data scientist in-house. Simply use our AI to generate a fully optimized study and obtain actionable insights effortlessly.
