In-person product sampling has long been an essential marketing tactic for consumer packaged goods companies. Still, the practice in its traditional forms came to an abrupt halt when the COVID-19 pandemic began. Some of the…
Product Sampling Safe Haven: Contactless Product Sampling
In-person product sampling has long been an essential marketing tactic for consumer packaged goods companies. Still, the practice in its traditional forms came to an abrupt halt when the COVID-19 pandemic began. Some of the…