Introduction In today’s competitive market, understanding consumer preferences and behaviors is crucial for CPG brands aiming to succeed. In-home Product Testing (IHUT) offers a notable opportunity to gather authentic and unbiased insights, helping brands refine…
In-home Product Testing (IHUT): The Key to Launching Successful CPG Products
Introduction In today’s competitive market, understanding consumer preferences and behaviors is crucial for CPG brands aiming to succeed. In-home Product Testing (IHUT) offers a notable opportunity to gather authentic and unbiased insights, helping brands refine…