Peekage Blog | Digital Product Sampling Platform

Telling market research from consumer research could be tricky. Some companies use these two terms interchangeably. However, this article is going to compare their core definitions, purpose, and format. What is market research? Market research…

Collecting consumer insights is no easy job, nor is it a cheap one. Many brands dedicate a team and a substantial budget to run consumer insights research campaigns. But the act of insight collection is…