Introduction In the fiercely competitive landscape of Consumer Packaged Goods (CPG), carving out a unique brand identity and effectively communicating it to your target audience is not just a must, it’s essential. This is where…
Positioning & Messaging Testing for CPG Brands
Introduction In the fiercely competitive landscape of Consumer Packaged Goods (CPG), carving out a unique brand identity and effectively communicating it to your target audience is not just a must, it’s essential. This is where…