Claims Testing Services
Claims Testing Backs Every Word You Put on Your Product
Turn Consumer Perception Into Your Strongest Marketing Asset
A great product isn't enough if the words describing it don't connect. Claims testing is the research process that identifies which messages truly resonate with your target consumers, and provides the substantiation data to back them up. At Peekage, we help brands find the claims that drive real purchase intent, not just the ones that sound good in a boardroom.
- Test multiple claim options against real consumers in your target market
- Identify which messages drive the highest purchase intent and brand trust
- Gather legally defensible substantiation data before going to market
- Eliminate guesswork from your packaging, advertising, and launch copy
- Prioritize the handful of claims that actually shift consumer behavior
What Can Claims Testing Evaluate for Your Brand?
On-Package Marketing Claims
Before any word go on your label, our claims testing services will tell you which ones consumers find credible and worth paying for.
Advertising & Campaign Messaging
Claims testing validates which messages cut through, which fall flat, and which could mislead before you spend your budget.
Comparative & Competitive Claims
Our claims testing services give you the consumer-backed data needed to make comparative statements with accuracy.
Sustainability & Ingredient Claims
Claims testing ensures your sustainability messaging is both believable and verifiable, not just aspirational.
How Claims Testing Helps Your Brand Win
Find the Words That Actually Sell
Claims testing ranks your options so you lead with the message that drives the most purchase intent, not the one that just sounds best internally.
Understand Real Usage Behavior
Peekage's claims testing service generates the kind of credible and consumer-backed evidence that holds up under scrutiny.
Align Messaging With Consumer Needs
Claims testing helps marketers align messaging with consumer needs and aspirations at the right moment in the customer journey.
Reduce Wasted Marketing Spend
Claims testing services will tell you what converts before you commit to production, packaging runs, or ad buys.
Build Long-Term Consumer Trust
The best claims succeed in convincing consumers that a product is the one to purchase while simultaneously building brand equity.
Test Multiple Claims in One Study
Rather than running separate research cycles, Peekage can evaluate a full set of candidate claims in a single study.
The Real Advantages of Running Claims Testing Before Launch
Consumer-Validated, Not Committee-Approved
Internal teams are too close to the product. Claims testing service replaces opinion debates with actual data from the people who will be buying, giving your launch decisions a foundation that internal alignment never can.
Defensible Data When It Matters Most
Claims substantiation is the process of ensuring supporting evidence is in place for statements made in advertisements, point-of-sale materials, sales brochures, and product packaging.
Clarity Before You're Committed
Packaging reprints, campaign overhauls, and product recalls are expensive. Running claims testing before locking in production decisions costs a fraction of fixing a messaging mistake after launch.
Works Across Every Stage of the Product Lifecycle
Claims testing isn't just a pre-launch tool. If you're refreshing an existing product, entering a new market, or repositioning a brand, testing your messaging against current consumer expectations keeps you relevant at every stage.
Sharpen Your Competitive Edge on the Shelf
When every brand in your category is making bold promises, the one with tested, proven, consumer-backed claims stands out. Our claims testing services give you the confidence to position more aggressively, and the data to do it credibly, right where purchase decisions are made.
How Claims Testing Works with Peekage
Representative Community of Consumers
Exclusive community of high value consumers
Peekage has a community of vibrant and highly engaged shoppers from diverse backgrounds who join Peekage to test new products and innovations. With a passion for trying new things, they willingly share their opinions and insights, including shopping habits, dietary preferences, interests, and routines. This valuable information enables you to recruit a diverse and representative sample of your target audience. Once matched with your research, they provide feedback on concepts, products, or packaging through surveys and interviews.
Our Consumers’ Success Stories
Why Peekage?
Related Resource
In-Home Usage Testing (IHUT): A Complete Guide for Brands
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