{"id":173,"date":"2020-09-27T14:07:35","date_gmt":"2020-09-27T14:07:35","guid":{"rendered":"https:\/\/peekage.com\/blog\/?p=173"},"modified":"2025-12-25T21:17:06","modified_gmt":"2025-12-25T21:17:06","slug":"product-sampling-services-increase-sales","status":"publish","type":"post","link":"https:\/\/peekage.com\/blog\/product-sampling-services-increase-sales","title":{"rendered":"4 Ways Using a Product Sampling Service Will Increase Sales"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"741\" src=\"https:\/\/peekage.com\/blog\/wp-content\/uploads\/2020\/09\/increase-sales-1024x741.jpg\" alt=\"increase sales by product sampling\" class=\"wp-image-174\" srcset=\"https:\/\/peekage.com\/blog\/wp-content\/uploads\/2020\/09\/increase-sales-1024x741.jpg 1024w, https:\/\/peekage.com\/blog\/wp-content\/uploads\/2020\/09\/increase-sales-300x217.jpg 300w, https:\/\/peekage.com\/blog\/wp-content\/uploads\/2020\/09\/increase-sales-768x556.jpg 768w, https:\/\/peekage.com\/blog\/wp-content\/uploads\/2020\/09\/increase-sales-1536x1112.jpg 1536w, https:\/\/peekage.com\/blog\/wp-content\/uploads\/2020\/09\/increase-sales-2048x1482.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Do you know how to transform an uninterested shopper into a loyal customer and creative ways to increase sales? <a href=\"https:\/\/peekage.com\/blog\/product-sampling-marketing\">Product sampling marketing<\/a> is emerging as a leading marketing strategy when it comes to attracting and engaging potential customers.<br>With the right <a href=\"https:\/\/peekage.com\/product-sampling-program\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">product sampling service<\/a>, your business can create a sampling campaign that will boost consumer confidence, expand the potential for conversions, and increase sales in no time.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do product sampling services increase sales?<\/h2>\n\n\n\n<p>Everyone loves to try new products and, when done right, sampling can increase your sales significantly. That&#8217;s because product sampling does something no other type of marketing strategy can: it puts something physical in a consumer&#8217;s hands.<\/p>\n\n\n\n<p>In this blog, we&#8217;ll show you exactly how using a <a href=\"https:\/\/peekage.com\/blog\/what-is-product-sampling\">product sampling<\/a> service can help your brand maximize its sales potential and different ways to increase sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Increase sales by encouraging free product trial<\/h3>\n\n\n\n<p>One of the best ways to increase sales that businesses can easily convert users into purchasing consumers is by using product samples or vouchers for free products. This includes mail-delivered coupons and even digital vouchers for free samples on the <a href=\"https:\/\/peekage.com\/blog\/digital-product-sampling-on-the-peekage-app\">Peekage app<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When consumers were asked in a study, &#8220;What would induce you to try a new product or brand?&#8221;, 73% answered: free product samples. This is compared to the mere 25% that answered &#8220;television advertisements&#8221;.<\/li><\/ul>\n\n\n\n<p>Evidence also shows that <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0378720616303718\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">online physical product sampling impacts sales<\/a>. online physical product sampling could boost your sales of physical products by 41.6% more than products without sampling.<\/p>\n\n\n\n<p>So, to the question, &#8220;Does product sampling really work?&#8221;<br>Our answer is a resounding &#8220;Yes!&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Increase sales by appealing to consumer psychology<\/h3>\n\n\n\n<p>The sales-boosting effects of using a product sampling service are more impactful than they might initially appear. For example, when looking at the <a href=\"https:\/\/peekage.com\/blog\/psychology-behind-consumer-sampling-programs\">psychology behind product sampling<\/a>, consumers are more likely to notice a product that is being sampled in-store or offered to them as a sample online rather than a product that is simply placed next to others on the shelf.<\/p>\n\n\n\n<p>At the same time, when consumers are offered free samples, it urges them to commit to a purchase on the same day due to something called the reciprocity instinct. The idea is that consumers feel a subtle need to give something back to a brand in return for the free sample. This can often be in the form of a purchase decision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Increase sales by building brand awareness<\/h3>\n\n\n\n<p>One of the main goals of a new product launch is to increase sales. However, any people often forget that getting the word out about a new product is an equally important component of a successful campaign. Reaching out to new customers from the beginning can really pay off in the long run.<\/p>\n\n\n\n<p>Take Persil as a prime example. Persil handed out around 1500 sample bottles of laundry detergent at a popular family festival. They found that 70% of those who sampled the product inquired further about purchasing it. That means they created <strong>1050 potential leads<\/strong> and sales conversions in just one day.<br>Now, imagine what you could do with a <a href=\"https:\/\/peekage.com\/blog\/what-is-digital-product-sampling\">digital product sampling<\/a> campaign!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Improve your sales by boosting consumer confidence<\/h3>\n\n\n\n<p>Product sampling services are one of the most effective ways to increase sales. They can help brands to create stronger connections with consumers by letting them test their products first-hand.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Testing a quality product causes users to develop a greater sense of trust and allegiance towards the brand.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Building consumer confidence has a positive effect on purchase behavior, increases sales, and pushes consumers to choose one brand over a range of alternatives in the future.<sup>1<\/sup>&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Positive user reviews and rating about previously-sampled products helps to build confidence in your product.&nbsp;<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.pewresearch.org\/internet\/2016\/12\/19\/online-reviews\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Online reviews impact purchasing decisions<\/a> for as much as 93% of consumers, with more than half (53%) of 18 to 29 year olds saying they consider reviews and feedback from other consumers as part of their decision-making process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choosing a product sampling company<\/h2>\n\n\n\n<p>Peekage offers brand&#8217;s an insightful product sampling service. Intelligent product sampling is our &#8216;smarter&#8217; approach to product sampling campaigns and was formed to allow users to test your product while you receive their valuable feedback in return.<\/p>\n\n\n\n<p>Here&#8217;s how our online product sampling services and one of our creative ways to increase sales dramatically:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Peekage helps brands boost sales using their existing online traffic. Easily offer sample products to select, pre-screened social media followers and website visitors with the Peekage self-service sampling tool.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Peekage gives you valuable insight using AI and data collection to equip your business with actionable information and drive better business decisions to increase sales and improve your conversion rate.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Boost sales through access to a new network of consumers on the Peekage app. Peekage lets you reach consumers where they&#8217;re already spending a huge portion of their time: on their phones at home.<\/li><\/ul>\n\n\n\n<p>What are you waiting for? Become a proud member of the Peekage team today and use one of our ways to increase sales instantly.<\/p>\n\n\n\n<p>For more information, request a demo or <a href=\"https:\/\/peekage.com\/contact\">contact Peekage<\/a> directly to start your journey towards developing your own successful product sampling campaign with Peekage&#8217;s premium product sampling services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know how to transform an uninterested shopper into a loyal customer and creative ways to increase sales? Product sampling marketing is emerging as a leading marketing strategy when it comes to attracting and&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-173","post","type-post","status-publish","format-standard","hentry","category-all"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways Product Sampling Will Increase Sales | Peekage<\/title>\n<meta name=\"description\" content=\"How can a product sampling service increase sales and boost your conversion rate? or Does product sampling deliver sales?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/peekage.com\/blog\/product-sampling-services-increase-sales\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways Product Sampling Will Increase Sales | Peekage\" \/>\n<meta property=\"og:description\" content=\"How can a product sampling service increase sales and boost your conversion rate? or Does product sampling deliver sales?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/peekage.com\/blog\/product-sampling-services-increase-sales\" \/>\n<meta property=\"og:site_name\" content=\"CPG Insights, Consumer Trends &amp; Product Sampling Strategies | Peekage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/peekageApp\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-27T14:07:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-25T21:17:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/peekage.com\/blog\/wp-content\/uploads\/2020\/09\/increase-sales-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shahram Farsiyabi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@peekageapp\" \/>\n<meta name=\"twitter:site\" content=\"@peekageapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shahram Farsiyabi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/peekage.com\/blog\/product-sampling-services-increase-sales#article\",\"isPartOf\":{\"@id\":\"https:\/\/peekage.com\/blog\/product-sampling-services-increase-sales\"},\"author\":{\"name\":\"Shahram Farsiyabi\",\"@id\":\"https:\/\/peekage.com\/blog\/#\/schema\/person\/21fbf8a7ec5b0e0e50490994e9bdb8c0\"},\"headline\":\"4 Ways Using a Product Sampling Service Will Increase Sales\",\"datePublished\":\"2020-09-27T14:07:35+00:00\",\"dateModified\":\"2025-12-25T21:17:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/peekage.com\/blog\/product-sampling-services-increase-sales\"},\"wordCount\":866,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/peekage.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/peekage.com\/blog\/product-sampling-services-increase-sales#primaryimage\"},\"thumbnailUrl\":\"https:\/\/peekage.com\/blog\/wp-content\/uploads\/2020\/09\/increase-sales-1024x741.jpg\",\"articleSection\":[\"All\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/peekage.com\/blog\/product-sampling-services-increase-sales#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/peekage.com\/blog\/product-sampling-services-increase-sales\",\"url\":\"https:\/\/peekage.com\/blog\/product-sampling-services-increase-sales\",\"name\":\"4 Ways Product Sampling Will Increase Sales | Peekage\",\"isPartOf\":{\"@id\":\"https:\/\/peekage.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/peekage.com\/blog\/product-sampling-services-increase-sales#primaryimage\"},\"image\":{\"@id\":\"https:\/\/peekage.com\/blog\/product-sampling-services-increase-sales#primaryimage\"},\"thumbnailUrl\":\"https:\/\/peekage.com\/blog\/wp-content\/uploads\/2020\/09\/increase-sales-1024x741.jpg\",\"datePublished\":\"2020-09-27T14:07:35+00:00\",\"dateModified\":\"2025-12-25T21:17:06+00:00\",\"description\":\"How can a product sampling service increase sales and boost your conversion rate? 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